Penn Library-Marketing

Text and links maintained by the staff of
Lippincott Library of the Wharton School, University of Pennsylvania

Ad Age Dataplace - Statistics
adflip - Archive of classic print advertisements - 1940's - Current
AdForum - Directory of advertising agencies
Advertsing World - University of Texas, Austin
American Association of Advertising Agencies - AAAA
American Marketing Association
DMA Interactive - Direct Marketing Association
ISBM - Institute for the Study of Business Markets - PSU
Know This...Marketing Virtual Library
Marketing Department Homepage - The Wharton School of the University of Pennsylvania.
The Marketing Resource Center - Marketing on the Net.
Marketing (U.S. and International) - LSU Library.
MediaPost - for media buyers, planners, and sellers.
Project 2000 - Research Program on Marketing in Computer Mediated Environments - Owen Graduate School of Management, Vanderbilt University
Simmons Choices II Tutorial - U.S. consumer buying based on media habits.

Last update: Tuesday, 12-Nov-2002 16:14:24 EST
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