http://www.library.upenn.edu/lippincott

For tips on using these sources, see the following Lippincott Research Guides:
Marketing Information Tutorial, and for IT market information, E-Commerce.

RAW DATA

1999 CURRENT POPULATION SURVEY. Bureau of Labor Statistics.
[Covers variables such as race and ethnicity, school enrollment, computer ownership, fertility, income and health.]
http://www.bls.census.gov/cps

BEVERAGE INDUSTRY ANNUAL. Market data and directory.
HD 9348 U52 B494 (RS)

CONSUMER EXPENDITURES. U.S. Dept. of Labor. 10 years of annual data. http://stats.bls.gov/

HEALTH BEHAVIOR. Centers for Disease Control. [Medical coverage, obesity, alcohol use, etc.]
http://www2.cdc.gov/mmwr/mmwr_ss.html

INTERNATIONAL DATABASE. U.S. Census. [Statistical tables of demographic and socioeconomic data for 227 countries and areas of the world.]
http://www.census.gov/ipc/www/idbnew.html

MARKETING GUIDEBOOK. Progressive Grocer. [Supermarket distribution. U.S. & Canada. Company profiles and market facts.]
HD 9321.3 P75 (RS)

RAND MCNALLY COMMERCIAL ATLAS AND MARKETING GUIDE. [Annual.]
G 12229 C6 R354 (SS, on countertop)

SOURCE BOOK OF COUNTRY DEMOGRAPHICS. [Income and buying power.]
HA 203 S658 (RD)

SOURCE BOOK OF ZIP CODE DEMOGRAPHICS. [Income and spending potential indices.]
HA 203 S66 (RD)

STATE AND COUNTY DEMOGRAPHIC AND ECONOMIC PROFILES.
http://www.census.gov/datamap/www/index.html

STATE & METROPOLITAN AREA DATA BOOK. U.S. Census.
HA 202 S727 (RD) Also:
http://www.census.gov/statab/www/smadb.html

STATISTICAL ABSTRACT OF THE UNITED STATES. [Annual.]
HA 202 (RD; Also:) http://www.census.gov/statab/www/

STATISTICAL ABSTRACT OF THE WORLD.
HA 154 S83 (RD)

STATISTICAL FACT BOOK. Direct Marketing Association. [Annual. Buying habits, costs, trends, fulfillment trends; and international marketing.]
HF 5410 S738 (RS)

STATISTICAL UNIVERSE. [American Statistical Index, Statistical Reference Index, International Statistics. An index to U.S. and global data generated by governmental and commercial organizations.]

U.S. CENSUS. [An extensive collection of demographic data by geographic segment. Select "State and County Quick Facts."]
http://www.census.gov

MARKET SURVEYS

AMERICAN BUSINESS CLIMATE AND ECONOMIC PROFILES. [U.S. states and cities.]
HG 102.2 A447 1994

ANALYZING SENIORS' HOUSING MARKETS. Urban Land Institute.
HD 1390.5 B 738 9 (ST)

DEMOGRAPHICS -- U.S.
[Click People to see titles of population and household economic reports. Full-text included.]
http://www.census.gov/

ERSYS. [Uses GIS to create detailed U.S. cities reports.]
http://www.ersys.com

EDITOR & PUBLISHER MARKET GUIDE.
HF 5905 E38 (RD)

EUROMONITOR'S GLOBAL MARKET INFORMATION DATABASE. [Market size, economic indicators, consumer data and much more, in tabular format.]

FP MARKETS. Financial Post. [Canadian demographics, from 1981.]
HD 9321.2 M375 (RS) and latest editions at HC 111 B8

GLOBAL ENTERTAINMENT AND MEDIA OUTLOOK. PricewaterhouseCoopers.
PN 1561 G463 Annenberg Library Reference.

A HEALTHY BUSINESS. GUIDE TO THE GLOBAL PHARMACEUTICAL INDUSTRY.
HD 9665.5 G74 (RS)

LIFESTYLE MARKET ANALYST. [Annual.]
HF 5415.33 U6 L54 (RD)

FOOD MARKETING INSTITUTE. [Facts and Figures. Statistics on consumer shopping behavior.]
http://www.fmi.org/

MARKETS OF THE U.S. FOR BUSINESS PLANNERS. 2 volumes. 2nd ed. [Historical profiles of 183 urban economies.]
HC 106.8 M333 1996.

NATIONAL RESTAURANT ASSOCIATION. [Spending, state data, forecasts and articles.]
http://www.restaurant.org/

RESTAURANTS & INSTITUTIONS. July Issue. [Annual report on companies and industry.]
(CD-BPOD)

SIMMONS--CHOICES II. [Consumer profiles for products and media.] (CD) See Lippincott Database Search Aid #4, Simmons Choices II.)

STATISTICAL FACT BOOK. Direct Marketing Association. [Annual. Buying habits, costs, trends, fulfillment trends and international marketing.]
HF 5410 S738 (RS)

SURVEY OF BUYING POWER AND MEDIA MARKETS. [Annual. Sales and marketing management. Gives current state, county, city and town estimates of population by age; retail sales by store group; "Effective Buying Income and Buying Power Index." Rankings of the top black, Hispanic and affluent metropolitan areas and other special features.]
HF 5438 A34 Suppl. (RD; Also ON) at Lippincott Library. Ask at Reference Desk.

THE RIGHT SITE. [Demographics by zip code, metro area, city and state.]
http://www.easidemographics.com/

MARKET RESEARCH REPORTS

CANADA. DEPARTMENT OF AGRICULTURE. [Database of full-text reports, e.g. "The Snack Food Market in China," and "Overview of the Foodservice Market in the U.S. Pacific Southwest."]
http://atn-riae.agr.ca/

EUROMONITOR'S GLOBAL MARKET INFORMATION DATABASE.
Select Market Analysis or Major Market Profiles (France, Germany, UK or USA.)

FEDSTATS. [Reports by U.S. government agencies.]
http://www.fedstats.gov

NATIONAL TRADE DATA BANK (NTDB). U.S. Dept. of Commerce. [Detailed studies of non-U.S. markets.]
STAT-USA/Internet -> Globus & NTDB

REUTERS BUSINESS INSIGHT.

SPORTS BUSINESS RESEARCH NETWORK. [Sports attendance, apparel, participation, equipment, expenditures, consumption, by type and specific product.]

U.S. HISPANIC MARKET. Strategy Research Corporation.
HC 110 C63 U17 (RD)

MARKET SHARE, NEWS and TRENDS

ABI/INFORM - PROQUEST.

BEVERAGE WORLD. [Annual Soft Drink Review is in March issue. Rankings, market share, growth.]
TP 659 A1 N3 (PER)

BUSINESS & INDUSTRY.

FACTIVA. (Use Internet Explorer 5.1 or higher) Dow Jones/Reuters. Factiva and LexisNexis hold full-text articles with market share information.

LEXISNEXIS ACADEMIC UNIVERSE.
[Select Business-> Business News-> Industry News.]
Examples:
[pepsico and mexico and snack and market w/s share]
(w/s=within same paragraph)
(See Lippincott Database Search Aid #15, LEXISNEXIS Universe.)

MARKET SCOPE. Annual supermarket share by DMA, SMA and INFOSCAN market.
HD 9321.2 M37 (RS)

MARKET SHARE REPORTER. [Annual.]
HF 5410 M375 (RD)

PROMT.

TABLEBASE. [Statistical tables extracted from journals and market studies.]

WORLD MARKET SHARE REPORTER. Detroit. [Annual.]
HF 5410 W675 (RD)

LOCATION CODES

CD = CD-ROM database. Located in Snyder Electronic Reference Center.
ON = Commercial online service. Access only in Lippincott Library. Ask at reference desk.
RD = Reference Desk	ST = Stacks on the 3rd Floor	WRDS = Wharton Research Data Services
RS = Reference Stacks	PER = Periodicals	MT = Microtext
SS = Service Shelves	PC = Peck Collection	Restricted to Penn faculty, students and staff.
*Library keeps latest edition only; **Library keeps latest two only.

Copyright © 1998-2002 University of Pennsylvania Library. All Rights Reserved.

Last update: Monday, 19-Aug-2002 17:53:23 EDT
Prepared by Terese Terry, August 2002
Send mail concerning this page to: lippinco@wharton.upenn.edu