http://www.library.upenn.edu/lippincott

USE THIS SAMPLER TO EXPLORE SOME OF THE ELECTRONIC BUSINESS INFORMATION SOURCES

START at the Lippincott Library Homepage (Home): www.library.upenn.edu/lippincott
Bookmark this site! Go back to Home when you change databases!

Clicks are in italics. What you type is in bold.   * = A Search Aid is available for this database.

I. Company

	A. Get the basic company facts:	CORPORATE AFFILIATIONS Type: mtv Select MTV Networks. See Hierarchy
	B. Get a detailed financial profile:	LEXISNEXIS ACADEMIC UNIVERSE * Select Business, then Company Financial. In the Source box, scroll to S&P's Corporate Descriptions. Type: viacom
	C. Get the SEC filings:	Back up to Company Financial. Select SEC Filings from the left frame.
	D. Get company news:	Back up to Business menu. (Still in LexisNexis). Select Business. Select Business News. In the Keyword box, type: mtv. In the Additional Terms box type: mtv w/s earnings or revenue or sales and headline(mtv) Close the LexisNexis browser when finished. DOW JONES INTERACTIVE * Select Publications Library. Type: hd=mtv and chin$ near6 mtv Close this browser when finished.

II. INDUSTRY

SIC = Standard Industrial Classification Code.
The four-digit line-of-business identifying numbers are assigned by the U.S. Census Department.

NAICS = North American Industrial Classification Code System.
This is a new system replacing the SIC codes, starting with the 1997 Economic Census.

SIC, NAICS -- Should you care?
No. The Census uses codes to gather aggregate data for all products, services and establishments in a particular line of business. The latest economic census information is found using the NAICS. However, many commercial information databases, such as LexisNexis, for example, still use the old SIC codes to retrieve all the companies in a given industry. DON'T WORRY about it. Just follow this guide; you will see that getting the information you need is no problem.

	Get the Economic Census:	Type this URL in your browser: www.census.gov Step 1: Look up the NAICS code on the census site. Select NAICS, then NAICS SEARCH. In "Enter search keyword," type cable television Click on Search. Step 2: Get the data: Click on the NAICS code for "cable television networks:" 513210. Scroll down and click on 1997 Economic Census. Send the next page (frame) to your email address. For more detailed statistics, click Data Tools, then American FactFinder. *
	Compare to other companies in the industry:	DOW JONES INTERACTIVE Select Company & Industry Center. Select Company - Industry Comparison, then Screen for Companies. Close this browser when finished.
	Get industry news:	BUSINESS & INDUSTRY Type: cable and pay television and trends and viewers Close this browser when finished.
	Get investment analyst reports:	INVESTEXT Type: cable tv and industry report

III. THE ECONOMY

Get current business, economic and socio-demographic indicators:

STAT-USA / INTERNET Click on State of the Nation, then Selected Economic Indicators. Return to Lippincott Homepage. Click on Business Reference, then Statistical Abstract of the U.S. Arrow down to Index. Click on right frame. Look up cable and note table numbers. Back up to index and click on table numbers.

Lippincott Search Assistance: 215-898-5924 or email lippinco@wharton.upenn.edu

LOCATION CODES

CD = CD-ROM database. Located in Snyder Electronic Reference Center.
ON = Commercial online service. Access only in Lippincott Library. Ask at reference desk.
RD = Reference Desk	ST = Stacks on the 3rd Floor	WRDS = Wharton Research Data Services
RS = Reference Stacks	PER = Periodicals	MT = Microtext
SS = Service Shelves	PC = Peck Collection	Restricted to Penn faculty, students and staff.
*Library keeps latest edition only; **Library keeps latest two only.

Copyright © 1998-2002 University of Pennsylvania Library. All Rights Reserved.

Prepared by Terese M. Terry, June 2002

Last update: Tuesday, 13-Aug-2002 15:08:15 EDT
Send mail concerning this page to: terryt@wharton.upenn.edu